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Vera Wang to design line just for Kohl's
The Associated Press
In the latest step by department stores to team with high-end fashion designers, mid-brow retailer Kohl's announced Thursday a union with Vera Wang, known for her $10,000 wedding gowns, to create a fashion and lifestyle brand.
Under the long-term licensing agreement, Menomonee Falls, Wis.-based jordan 11 bred Kohl's will be the exclusive provider and marketer in the USA of all Very Vera by Vera Wang merchandise such as sportswear, jordan 11 intimate apparel, handbags, leather accessories, jewelry, footwear, linens and towels.
Financial terms of the deal were not disclosed,
Prices have not been set for the collection, but it will be aimed at jeremy scott adidas the top tier in Kohl's women's apparel offerings, according to Kevin Mansell, jeremy scott shoes president jeremy scott wings 2.0 of Kohl's. Currently, the highest-priced women's apparel collection at Kohl's is Polo Ralph Lauren's Chaps, which features $50 sweaters and $120 jackets.
"This is another great example of how Kohl's continues to differentiate ourselves from the marketplace," Mansell said Thursday. He declined to offer isabel marant sneakers sales projections for the collection.
Kohl's and adidas wings other department stores are increasingly turning to big designer names to develop exclusive jeremy scott merchandise, following in the footsteps of discounter Target (TGT), which has nike air max 90 uk done well with air max women its partnerships with Isaac Mizrahi and Cynthia Rowley. Penney (JCP) teamed with dress designer Nicole Miller to develop an affordable collection, while Federated Department Stores (FD) announced a deal in April with home diva Martha Stewart to develop a home furnishings collection that will be rolled out at air max 90 Macy's stores in fall 2007.
For Vera cheap nike air max 90 Wang, the licensing pact with Kohl's serves as a celine tote bag big opportunity to expand her customer base to middle-income shoppers. The New York-based designer has branched out beyond gowns to include home furnishings, jewelry, stationery and eyewear, but they carry celine bags sale designer price tags.
Wang said that "it has troubled" her for quite a while not to be able to offer her designs to all women. "We have been quite elitist isabel marant sale in terms of price points," she said
The designer added that she doesn't believe expanding her designs to a midprice jordan for sale retailer such as Kohl's will taint her reputation as a designer, citing names like Ralph Lauren and Giorgio Armani, both of whom have developed fashion empires that have appealed to a broad base of shoppers.
"In all honesty, I have weighed everything," she said. But what's important is that there's good quality, trust and value at all levels of merchandise, she said.
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